Yahoo! with a new Web 2.0 Demo

Brad Garlinghouse , Ethan Diamond

Not seen before (except by very few at Yahoo!).

Changing of the Guard. Web 2.0 is not about the people in this room anymore; it's about the mass audience.

Web 2.0 definition per the site: moving applications from the desktop to the web and using the web as a platform.

Brad thinks Web 2.0 is dead.

Web 2.0 experiences will continue to thrive. But we can do more. Technical functionality is becoming commoditized. The user experience is the focus. We are slaves to our emotions.

Consumers act on emotions. Fear and anger are dominant motivators, in this case a fear of isolation. Examples of text messages shown on screen.

Connect Belong Express - Consumers act on Emotions.

Yahoo! Mail demo.

Ethan Diamond.

Compose: types a few letters and autocompletes. Indicator says he's online so I can chat with him now. Session transforms to a chat session. Brad went offline. Link allows Ethan to complete conversation by email, chat session is retained.

A few days go by with no response from the other person. Ethan follows up with a new email. Brad goes online. Ethan detects this and switches to chat.

Left nav has folders and address book. Address book shows 49 of his contacts are online right now. He can browse.

Tab across the top highlights a new incoming chat message.

Conclusion: Demo takes existing Web 2.0 technology and creates a new user experience that works in a way the user finds intuitive but was never possible.